portfolio.
a selection of product cases and stories.
Led the redesign and scale-up of Decathlon's rental and subscription data product — from Google Sheets MVP to API-driven, low-code-enabled platform.
Enabled rapid growth in revenue, reduced ops load, and built the foundation for multi-country, multi-sport deployment.
- Deployed the rental service in 5 new countries and multiple sports categories (kids' bikes, adults' bikes, golf, home fitness).
- Built the foundation for 2024: 100k subscriptions and multi-million € MRR across 7 countries.
- Took over squad mid-flight, aligned stakeholders across Sales, Ops, Design, and Tech
- Delivered revamped car listing funnels and improved conversion tracking
- Audited and improved admin features for fleet owners
Joined Getaround as interim PM on the Supply squad during a high-stakes quarter — improving car onboarding, fleet tooling, and owner satisfaction.
Delivered key features and insights across funnels, APIs, and internal tools, while helping the team hit its OKRs and preparing a clean handover.
Also: passed my driver's license right after. 🪪
Alma was exploring a move from B2B into B2C with a Buy Now Pay Later virtual card, built into a mobile app.
I joined just weeks before launch to help stabilize and deliver the MVP — tackling critical UX and technical issues across identity verification, card creation, and payments.
- Led a comprehensive audit across product, tech, UX, and compliance to identify blockers and improvements.
- Mapped the full user and technical journey, surfacing issues across mobile, backend, KYC, banking, and payment flows.
- Introduced tracking, fallback logic, and error handling.
- Relaunched a functional MVP within weeks.
